I Will Maximise the Value of Your Development Project.
The Truth About Design and Profit
Most developers and self-builders assume that the only way to create a best-in-class project is to increase their budget. But the truth is: good design isn’t necessarily about spending more. It’s about knowing what decisions to make - and when. It’s about knowing how to maximise the potential of your project through smart decision-making. It’s about knowing where to spend, and where savings can be made. If these crucial decisions are made at the outset, you can - and will - massively increase the value of your scheme.
That’s where I come in.
I work one-on-one with developers and self-builders to help them make high-leverage, low or neutral-cost design decisions that will add exponential value to their project.
Why Design Matters
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Increased Value
Properties with good design generate the all-important emotional response in buyers, which leads to higher selling prices.
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Faster Sales
The more buyers that are emotionally connected to your development results in quicker sales allowing you to move to your next project without long sales periods holding you back.
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Enhanced Reputation
Consistent presentation of high-quality design across all properties will boost your reputation and signal a commitment to quality. Become known for being the best.
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More Profit
Making you projects more desirable, more efficient to build, and quicker to sell will only result in more profits for you.
What I Can Help With
Establishing an architectural and design vision
Advising on design and consultant selection
Optimising layout, room hierarchy & spatial flow
Reviewing and challenging existing design proposals to unlock untapped value
Advising on volume, proportion & orientation
Specification, detailing, and material selection
Lighting design strategy for maximum impact
Smart procurement choices, whatever your budget
Refining your branding and marketing narrative
Staging your property for sale
About Phil
I’ve spent nearly two decades developing high-end homes. Through my development company, Catterson Wood, I now focus solely on prime and super-prime residential projects driven by one goal: to create the world’s most beautiful homes. My passion is in curating and overseeing teams of world-class designers, contractors, and artisans, and guiding them with a clear, singular vision to create best-in-class developments.
I started where many of you are now. Over time, I moved from refurbishing small flats to building ultra-prime mansions and guiding some of the finest design teams in the world.
Our most recent project, Vantage, won an unprecedented three awards at the International Property Awards, including, most notably, the UK’s ‘Best Residential Development’. This was a project we acquired with plans already in place, and with my design changes, oversight, and guidance, not only did it win awards, but we also increased the end-value by over £3m.
We are currently working on two ultra-prime mansions in Jersey’s most exclusive residential location with an estimated end-value in excess of £47m. Working alongside a truly world-class design team, we took the project from concept through to RIBA Stage 4 ready for fit-out. When complete, they will undoubtedly rank among the finest estates, not just in Jersey, but globally.
Catterson Wood are proud members of The Luxury Property Forum, the official forum for the luxury property sector, a carefully curated group of highly experienced and devoted members handpicked from luxury real estate and construction. I was recently featured as an expert panellist on the forum’s ‘International in Nature - Luxury Property on a Global Scale’ webinar, whilst our developments have featured in publications such as Country & Townhouse, PrimeResi, Country Life, and The Financial Times.
Project Gallery
Some of our recent & current projects.
Our Developments Have Featured In…
Who is This For?
Self-builders seeking expert guidance to help them build something extraordinary and personal.
First-time Developers looking to avoid costly mistakes and create a standout debut project.
Experienced Developers who want to level up their offering into the design-led space.
Frequently Asked Questions
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I work with developers and self-builders who are committed to creating best-in-class homes—regardless of end-value. While many of my own developments are in the prime and super-prime space, the design principles I teach can apply to any development. Whether your GDV is £1m or £30m, I can help you make smarter design decisions that increase value, saleability, and buyer appeal.
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Ideally, as early as possible - before detailed design and technical drawings are finalised. That’s when you have the most flexibility to make impactful changes without incurring additional costs. However, I can also help clients add significant value later in the process by making targeted improvements to layout, flow, and finishes.
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That’s absolutely fine. In fact, architects are essential - but they aren’t always thinking in terms of saleability, emotion, or value-creation. I work alongside your existing team to bring a different perspective - one rooted in real-world experience, emotional intelligence, and commercial understanding. My role is to challenge and enhance the design, not replace your architect.
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– 75 minutes on Zoom
– Project drawings/materials reviewed in advance
– Detailed feedback on design, layout, and finishes
– Commercial insight to increase saleability and GDV
– Action plan to move forward confidently -
Because this isn’t a sales call or an upsell - it’s a working session.
You’ll get my full attention, honest insight, and nearly two decades of high-end development experience applied directly to your project.
You can walk away from this 75-minute session with enough clarity, critical design changes, and strategies that can add six or even seven figures to your projects end value.
If you go on to work with me beyond this session, the fee is credited, so it’s essentially a risk-free way to unlock expert guidance at the most important stage of your project.
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Absolutely. Great design isn’t about installing gold taps or blowing the budget on expensive finishes. It’s about getting the fundamentals right - layout, light, flow, materials, proportion. These things cost the same to get right or wrong, but the outcome is completely different. Whatever the GDV, I can help you make smarter choices that create more value and more impact.
